内容简介

书名:Data Science for Marketing Analytics: A practical guide to forming a killer marketing strategy through data analysis with Python
出版社:Packt Publishing
作者:Mirza Rahim Baig, Gururajan Govindan, Vishwesh Ravi Shrimali
出版年份:2021
电子书格式: pdf
简介:Unlock the power of data-driven marketing with “Data Science for Marketing Analytics.” This practical guide teaches you how to leverage Python and data analysis to craft winning marketing strategies. Learn to analyze customer behavior, optimize campaigns, and make data-backed decisions. Master essential techniques like predictive modeling, A/B testing, and customer segmentation. Whether you’re a marketing professional or a data enthusiast, this book provides the tools and knowledge to transform your marketing approach. Improve ROI, enhance customer engagement, and gain a competitive edge in today’s data-rich landscape. Start your journey towards data-driven marketing success today!
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