内容简介
书名：Reality In Advertising出版社：Lulu.com
作者：Rosser ٍٍReeves
出版年份：2012
电子书格式： pdf
简介：Dive into the groundbreaking principles of advertising with “Reality in Advertising” by Rosser Reeves. This seminal work explores the effectiveness of truth-based advertising strategies, challenging traditional approaches and advocating for impactful, result-driven campaigns. Discover the secrets behind persuasive messaging and learn how to craft advertising that resonates with consumers. Uncover the profound impact of repetition and clear communication on consumer perception. A must-read for marketers, advertisers, and anyone interested in the evolution of persuasive communication.
ISBN：
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