内容简介
书名:Influence: The Psychology of Persuasion, New and Expanded出版社:HarperCollins
作者:Robert B. Cialdini
出版年份:2021
电子书格式: epub
简介:Dive deep into the science of persuasion with Robert Cialdini’s updated bestseller, “Influence.” Discover the six universal principles that govern how we’re persuaded, from reciprocation to scarcity. This revised edition offers fresh insights and real-world examples, making it essential reading for anyone looking to understand and navigate the art of influence. Explore the psychology behind marketing, sales, negotiation, and more. Learn how to recognize manipulative tactics while mastering your own persuasive techniques.
ISBN:9780062937674, 97800
