内容简介

书名:Beyond advertising: creating value through all customer touchpoints
出版社:Wiley
作者:John Wiley;Sons.;Wharton Future of Advertising Program.;Hays, Catharine;Wind, Yoram
出版年份:2016
电子书格式: pdf
简介:Beyond Advertising explores how businesses can create lasting value by optimizing the entire customer journey. This insightful book, from the Wharton Future of Advertising Program, delves into strategies beyond traditional advertising, focusing on holistic customer experiences. Learn how to build meaningful relationships and enhance brand loyalty through seamless touchpoints, improving customer lifetime value. Discover innovative methods to understand and engage customers at every interaction, turning them into advocates. Ideal for marketing professionals, business strategists, and anyone seeking to build a customer-centric business model.
ISBN:9781119074229, 11190

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