内容简介

书名:Brand Management: Research, theory and practice
出版社:Routledge
作者:Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
出版年份:2009
电子书格式: pdf
简介:This comprehensive book delves into the intricacies of brand management, covering research, theory, and practical application. Ideal for students and professionals, it explores key branding concepts, strategies, and best practices. Examining case studies and real-world examples, “Brand Management” provides a practical understanding of building and maintaining strong brand identities. Learn how to craft compelling brand narratives, manage brand crises, and leverage consumer insights for success in the dynamic marketplace. Discover research-backed methodologies and practical tools to enhance your branding strategies.
ISBN:9780415443265, 97804

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