Mastering Marketing Data Science： A Comprehensive Guide for Today’s Marketers（Iain Brown）（Wiley 2024）epub,mobi,azw3,pdf格式kindle电子书下载，作者：

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Mastering Marketing Data Science： A Comprehensive Guide for Today’s Marketers（Iain Brown）（Wiley 2024）

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书名：Mastering Marketing Data Science: A Comprehensive Guide for Today’s Marketers
出版社：Wiley
作者：Iain Brown
出版年份：2024
电子书格式： pdf
简介：Unlock the power of data-driven marketing with “Mastering Marketing Data Science.” This comprehensive guide by Iain Brown provides a practical framework for today’s marketers to leverage data science techniques. Learn how to collect, analyze, and interpret marketing data to optimize campaigns, improve ROI, and make better data-driven decisions. From predictive modeling and A/B testing to customer segmentation and attribution modeling, this book equips you with the knowledge and skills to succeed in the ever-evolving digital landscape. Ideal for marketing professionals, data analysts, and students seeking to master marketing analytics.
ISBN：9781394258727, 13942