内容简介
书名：The ’Made in Germany’ Champion Brands: Nation Branding, Innovation and World Export Leadership出版社：Routledge
作者：Ugesh A. Joseph
出版年份：2013
电子书格式： pdf
简介：Explore the success of German brands globally in this comprehensive study. Examine the intricate interplay between nation branding, innovation, and export leadership. Discover how German companies have achieved international recognition and sustained market dominance. Ideal for students and professionals in business, marketing, international relations, and economics. Dive into the strategies behind Germany’s export prowess and learn from their global success.
ISBN：9781409466468, 14094
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